Study Methodology

An IRB (institutional review board) approved study was conducted on 32 pre-screened subjects. The rules for inclusion were as follows:

• Successful completion of a telephone questionnaire.
• Must be males at 18-50 in good health.
• Must be suffering from mild to moderate androgenic alopecia (AGA).
• Not on any hair loss or prostate medication.
• No allergies to any ingredients in the product.
• No current medical problems that could interact with treatment (such as taking an MAOI inhibitor).

Inclusion in the study was entirely voluntary. Recruitment into the study was conduction with large scale advertisements in local newspapers. Volunteers were allowed to opt out of the study at any time.

Purpose of the Study

The study, funded by Speedwinds Nutrition, Inc., was designed to discover:

Success of the Procerin hair growth formula - This is designed to discover how well the herbal formula of Procerin and its dual methodologies (topical serum and nutritional supplement) could cure hair loss.

User satisfaction of the Procerin product - This was recorded for two purposes. The first was to ensure that the results of the product satisfied its users, which represented the target users of the Procerin product. The second was to record any changes in satisfaction due to the possible appearance of side effects, which would have both been expected and resulted in lower user satisfaction.

The study would take place for 90 days, and milestones would be recorded every week. Hair growth would be monitored with both manual measurement and photo evidence.

The Study's Methods

The entire study was administered and monitored by registered dermatologists. Subjects were asked to come for an initial screening visit in which the degree of their hair loss was recorded using the Norwood-Hamilton Scale of Male Baldness, and the subjects completed questionnaires and signed informed consent forms.

Subjects were given user instructions for Procerin, a complete 90 day supply, a subject diary to record their current level of satisfaction. Every week for 13 weeks, subjects came for a weekly follow up visit that was designed to note any deviations from recommended dosage patterns, create photo evidence of hair growth, and record any changes in satisfaction.

Subjects were compensated both for participating in the study as well as showing up for follow up visits.

Data Collection and Analysis

Inclusion in data collection required the subjects to complete the entire 90 days of the study, because hair growth - an action that is itself notoriously slow - must have the opportunity to become visible in order to be correctly analyzed. After the initial screening, 21 participants completed the entire 13 weeks, and their data was included for collection and analysis.